Analytics
Total Users
30,123
Engagement
4,629
Conversion
132
Average Positions
4
Top 10 Main Keyword Ranking
| wdt_ID | Keywords | Ranking | Montly Searches |
|---|
Total Keyword Rank
2018 Keyword Ranking
546
2019 Keyword Ranking
1,001
2020 Keyword Ranking
1,500
Full list of 1,000 Keywords Table
| wdt_ID | Keywords | Clicks | Impression | CTR | Position |
|---|
Competitor Chart Comparison
Number of Users X Number of Keywords
Number of Users ↑
Number of Keywords →
Competitor
Top Winner in SEO
Mevents
#0 to 1
Impactforce
#0 to 2
AD
#34 to 3
RushMax
#0 to 4
Genio
#0 to 5
A&D Event
#0 to 6
Competitor
Top Loser in SEO
Jiggee
#1 to 7
Hotshoes
#2 to 28
iEventbiz
#3 to 9
MESB
#4 to 11
Define
#6 to 23
Contagious
#9 to 43
Top Content
Our top content in the site
#1
10 Impactful Launch Gimmicks to Impress your Guests
Planning a launch event takes more than the basics. The key to success is to have a me
#2
10 Corporate Event Themes to Make Your Employees Excited for the
Ensure your company has a stellar night out with these nine wonderfully entertaining themes. There’s a lot to be said about an entertaining gala. It brightens e…
#3
Top 10 event venue in Klang Valley, Malaysia
Wondering where to host your event? We understand venue sourcing can be exhausting! Get inspired by our list of the top 10 spots that are perfect for any type o…
#4
How to Design Effective Crowd Pullers for Your Roadshow Activities
How to Design Effective Crowd Pullers for Your Roadshow Activities Long gone are the days when traditional event marketing was limited just a handful of materia…
Top Visit Pages
Total Page views are accumulate number of page view by all Users
| wdt_ID | Page | Pageviews | Avg. Time on Page (Sec) | Bounce Rate |
|---|
SEO Challenges
Market Analysis and Key Areas
PBN User
Almost of the the site ranking are PBN users
- Most of all users rank by Paid Links and also PBN
- All of the competitor sites does not have a blog or a case study sections
- Disadvantage of PBN: Short term ranking, Once penalized the website will not rank again in the future
Reduced Visibility in Organic Exposure
Competition with PPC and Event Snipets apperance in Search Results. Customer will need to scroll longer to reach organic results.
Snippet that block exposure:
- Google Map Pack
- Event Happening
- FAQ Box
Click Image Below:
PPC Competition
PPC will affect Click Through Rate nonetheless. The current rate of PPC is RM 5 – 7 per click . We will use other paid campaign like Gmail Ads. Refer to our strategy sections.
Area of Focus
Main area of focus will be strengthening Conversion and Sales
Traffic
As our position in in healthy position and ranking, we will continue to maximize traffic opportunity with increase in ranking and keywords.
– Article Expansion
– Link Building
Conversion
Optimize Structure of the website and execute re-targeting campaign to fully utilize traffic.
– Website Redesign
– New Pages
– Retargeting Campaign
– Gmail Ads
– Google Ads Brand Targeting
Sales
Improve sales generating tools to increase conversion rate.
– Company Profile
– Online Sales Proposal
Article Expansion
Main area of focus will be Conversion and Sales part
New Monthly Article
- Increase of total words of Articles from 1500 to 2000 words per article
Update existing Top Article Content
- New ideas and topic will be added into existing content
- Turning top content into mega article with 5000 words
New Blog Layout
- New Blog Layout to increase Email Subscriber
- Reduce bounce out rate of each article
- Create new CTA section to link blog to our services page
Retargeting Campaign for Blog Reader
- Retargeting blog reader
Article Planning Map
White / Non Highlight = Existing Content
Yellow = Topic to be cover
Blue = Top Article Content to be update
Retargeting Campaign
Main Strategy to Improve Conversion Rate
Customer Journey Chart
1st Retargeting Ad
Audience: Early Stage of finding a Event Agency
Intention: Get more info on event and and pricing
Objective: Get customer to contact us and request proposal
2st Retargeting Ad
Audience: Final Stage of making decision
Intention: Price and Value Comparison
Objective: Close the deal with attractive offers
Retarget Channel
Area where customer will be able to view the Retarget Ads
Gmail
- Customer will be able to view the ads in their Inbox
- 100% of marketer check their inbox during work hour
Google Search
- Remarketing Ads will appear on the Google Search when they search for new Event Agency
- Great way to remind customer of our company again
Google Display Network
- An image banner show on News, Publishing or Blog site
- For example, the Event Marketer was reading Event News on this site https://www.eventmanagerblog.com/
- She will be able to view the retargeting offer on the right side of the blog
- Less effective compare to Gmail and Google Search
- Customer check Facebook during non-working hour
- Difficult to make decision when audience intent to use Facebook as leisure their leisure
Ads Targeting with Gmail
Different from Retargeting campaign, if customer have not visit our website before we still able to target them with stategy below
Competitor Email List
- Most powerful strategy of Gmail Ads
- Ability to target Competitor Customer inbox
- For exp: Customer from
Email List Matching
- Manually upload a list of customer emails to target them
- Email list from existing customer
- Email Scrape campaign : For exp, bulk search on Linkedin to acquire Event Marketer of Coca Cola Company Malaysia
Keyword Targeting
- Customer which have search history of “Event + Company”.
Retargeting
- Same as retargeting campaign above
Google Ads Brand Targeting
Google Ads Appear when search for Competitor Brand name. For Exp below, When search For Jiggee, there is a event company redtailcreation.my appear
Online Sales Proposal
Different from Retargeting campaign, if customer have not visit our website before we still able to target them with stategy below
Company Profile
- A general profile which automatically sent to all inquiry from lead
- Content are similar to website structure like About Us, Porffolio, Services we provide
- Downloadable with PDF
Online Sales Proposal
- A specific sales proposal for to close the deal
- For example the Nivea Proposal
Why use online Sales Proposal ?
Visual Engaging
- Ability to control effect of the content
- Keep audience attention
Advance Tracking
- Entire customer journey
- Duration of how long was viewed
- How many person viewed
- Number of times was viewed
- Which section seems interesting
Retargeting
- Retarget Audience which have viewed the proposal with specific Offer