1. Main Marketing Channel

(Traffic Aquisition) This Section are focus on bringing in new users

SEO

Impression: 10,000
CTR: 10%
Conversion rate : 3.5%

– high impression
– average CTR

– highest Conversion Rate

PPC

Impression: 2700
CTR: 15%
Conversion rate : 1.5%

Retargeting Channel

(Conversion) This section improve conversion by showing ads to customer that have visited the our site via multiple channel

Facebook

Instagram

Email

Google Display Ads

2. Secondary Marketing Channel

GMB

Conversion rate : 2%

Google Shopping Ads

Conversion rate : –

Google Map

Facebook

Conversion rate : > 1%

Instagram

Conversion rate : > 1%

3. Other Marketing Channel

Explaination on why secondary channel: - higher cost and low conversion

Food Delivery

Conversion rate : –

Affiliate Program

Conversion rate : –

Increase Cake sold with aggressive Retargeting Campaign

According to Google Analytics 96.7 % of people will leave your site or app without buying anything. We get those customer back with Retargting Campaign below

SEO Retargeting Campaign

User per month : 1000 

Conversion rate : 3.0%

User not converted : 970 

Retarget Campaign on 970 user which left the site

Retargeting Conversion = 0.5% – 5%

Retargeting Sales = 5 – 48 Cakes

PPC Retargeting Campaign

User per month : 500 

Conversion rate : 1.2%

User not converted : 494

Retarget Campaign on 494 user which left the site

Customer Flow in Retargeting Campaign

User found Whipped via SEO

Visited several web pages but did not purchase

Customer saw facebook our Facebook Ads with RM 15 Coupon for First time Use

Custome click in through the Ads and re visit our site again

A  second Free Shipping Voucher will be given to bring back third time

Channel

Ad Spend

Impression

CTR/ Clicks

Conversion

Cake Sold

Sales

SEO

10,000

10% / 1000 Clicks

3%

30 Cakes

RM 3780

PPC

RM 1000

3800

15% / 570 Clicks

1.2%

7 Cakes

RM 927

Instagram

RM 1000

50,000

less than 5%

less than 1%

2 Cakes

RM 212

Facebook

RM 1000

50,000

less than 5%

less than 1%

2 Cakes

RM 212

PPC

RM 700

2680

15% / 425 Clicks

1.2%

4 Cakes

RM 530

Channel

Ad Spend

Impression

CTR/ Clicks

Conversion

Cake Sold

Sales

PPC

RM 1000

3800

15% / 570 Clicks

1.2%

7 Cakes

RM 927

  • PPC Conversion rate is 1.2% that is equivalent of 7 transaction out of 570 people which click into the website
  • Increase conversion rate by remarketing strategies via Social Media Channel from 1.2% to 3%
  • with additional 2% – 5% conversion rate, we able to secure another 11 – 28 Cakes 
  • hence the profit margin will be able to cover the PPC Ad spend
  • retargeting channel will also be setup on SEO traffics
  • the cost of retargeting channel is unknown yet but should be around RM 0.50 per click